According to the Finding Home in America Report, over half of potential house buyers (53%) go to open house viewings and expect to take away a printed flyer to remind them of the visit, the details of the property, and to discuss later when making a decision to go forward.As the saying goes, if a thing ain’t broke, there’s no need to fix it! But don’t take our word for it. You can also digitize them to share on social media and use them to drive traffic to your website.Īs we noted at the outset, there’s a very good reason why successful real estate agents and businesses still use flyers and it’s because they work. But they’re also great to hand out at open house events or private viewings, display in a flyer box on yard signs, and distribute to your target market via direct mailing campaigns. So, for example, single-page flyers displaying listings in your storefront do a great job of catching eyeballs on the high street, increasing visibility, defining your market sector, building your brand, and getting your real estate business recognized. You can use them directly and indirectly.
Design-wise, they can be a single flat page or folded in a variety of smart and useful ways - a bi-fold, accordion fold, gate fold, z-fold, French fold, and more - and include both written content, photographs, and other graphic elements. In short, they’re low tech but highly versatile and effective marketing tools. Real estate flyers are attractive promotional and informational documents used to reach out to potential buyers. There’s a reason for that, and it’s easy to understand: they work! But just in case you’re not sure what’s covered by the term real estate flyer, it’s time for a quick explanation.
Despite the onset of the digital age, successful real estate agents still use a variety of flyers in their advertising, promotional, marketing, and information sharing activities. One time-honored and effective offline marketing tool is the printed flyer. You see, your offline real estate marketing strategy is just as important as your digital campaigns. And that’s why you need to understand why and how to create real estate flyers. While your website may be a first-point of contact for many buyers today, offices, agency storefronts, property signage, and face-to-face meetings and site visits are still the places where business happens, negotiations are made, and deals are struck. After all, it’s real estate you’re selling, not virtual estate. While it makes sense to have a well-managed online presence and run digital marketing campaigns, real estate remains one of the few industries in which real-world, on-the-ground action is still a vital part of what you do.
It behooves every estate agent worth their bricks-and-mortar to make sure they’re taking all possible steps to stand out from the crowd, offer an excellent level of professionalism and service to both home buyers and property sellers, and market their business effectively. While the housing market is always volatile, competition within the industry is also fierce. According to the National Association of Realtors (NAR) there are over one and a half million real estate agents and brokers in the USA today. You may wonder if you need to know how to create real estate flyers in the 21st century. An expert guide to designing and printing effective flyers for your real estate business